Understanding the Need For a community financial institution, the benefits of working with business customers can extend beyond banking. Not only do these relationships grow the business, they can also solidify the institution’s ties to the community it serves. However, in order to begin exploring a deeper relationship with local businesses, an institution must be able to properly address and serve the unique banking needs of the business. For a small business, these needs often concern cash flow. According to the Federal Reserve’s 2019 Small Business Credit Survey Report on Employer Firms, 64% of the small businesses surveyed had faced financial challenges in the previous 12 months. These challenges included paying for operational expenses, repaying debt, accessing credits, purchasing inventory and supplies, and more. Meeting these challenges has a direct impact on the viability of a small business. By helping those businesses meet their needs to pay bills, easily collect…